The Context
A local gym approached me looking for help building their customer base back up when moving to a new site caused their membership to drop sharply.
My Role
I consulted with the business owner in bi-weekly check-ins and quarterly planning and prioritisation sessions. I ran a series of time-bound sense-making activities to unpack and understand the key issues at play. I then created customer-led marketing messaging and helped the owner to develop a programme of prioritised site and service improvements.
The Result
We grew our membership base by 63% in 6 months and retained 92% of existing memberships in the same period.
The Journey
Project overview coming soon.
