The Context
A children’s hospital charity wanted to expand a core fundraising product to reach a national audience. They published an agency brief asking for a partner to develop an audience-led vision and a product expansion delivery plan that would deepen connection to their cause, grow income sustainably, and strengthen lifetime value across their fundraising ecosystem.
My Role
I contracted as an associate consultant on the agency team. I contributed to the agency’s response and pitch, and project-managed the early-stage discovery and definition phases of the project. I oversaw three research workstreams with myself and two others working as senior researchers on each. I then supported the design, facilitation, and output of product strategy and proposition workshops.
The Result
Our work led to stronger revenue generation mechanisms, a three-year learning roadmap, clearer positioning that flexes across product formats, and upcoming pilots in regions identified during discovery as key to expansion.
The Journey
Project overview coming soon.
