Prototyping a new digital savings service
Virgin Money wanted to launch the brand’s first online pensions and investments service.
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Detailed, development-ready user flows
High-fidelity click-through prototypes for user testing
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My role: Senior UI Designer
Agency: Nomensa
Client: Virgin Money
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Secured buy-in and engagement across the business by sharing designs in regular product updates
Our prototypes performed well in testing, paving the way for a successful product launch
The project
I worked as a senior UI designer on Nomensa’s agency team to build high-fidelity prototypes in partnership with Virgin Money’s in-house team. I joined the project at a point when key user journeys had been mapped and the work divided into workflows.
My job was to take Virgin Money’s new branding and UI kit and, working closely with the business's Product Owners, roll this out across detailed user journeys, then create high-fidelity prototypes ahead of user testing and refinement.
Working with a component library
Creating detailed user journeys
Mapping happy and unhappy paths, and sharing these with senior stakeholders in regular product updates, helped secure buy-in and engagement across the business.
Building click-through prototypes
We used Axure to build detailed click-through prototypes with multiple pathways.
“Laurie was integral to the team, translating complex requirements and user needs into designs that were user-centred and stood up to scrutiny in testing.”
