Apex Women is a digital publication launched by Research Media in 2016 that aims to inspire young, ambitious women in business. These are images from a speculative redesign. Retaining the brand’s colour palette, logo and signature illustration style I redesigned the site, making the content more readable with a more refined aesthetic.
The main homepage goal was to clearly display Apex’s 3 pillars of community, workplace and education as content streams to align to the editorial strategy. On the article pages I focused on the legibility and readability of the site’s typography.